Executive well-being coaching for leaders who can't sustain how they're succeeding.

Your Partner in Executive Well-Being

Most executive coaches help you perform better. We help you sustain that performance.

At Verus Vita Advisory, we work with senior leaders who are hitting their goals but are exhausted by the pace. We help you build strategic clarity and sustainable capacity so you can lead at a high level without losing yourself in the process.

Our Approach

We focus on sustainability, not just performance.

The executives we work with don't need help achieving more. They need help sustaining what they've already built without burning out, losing clarity, or sacrificing everything else that matters.

Our coaching uses frameworks built specifically for executives carrying significant organizational weight. What makes us different:

We address the real problem: Most coaches focus on making you more effective. We focus on making effectiveness feel sustainable.

We use strategic frameworks: Actual decision-making models, like the Strategic Clarity Model, that reduce the internal weight of leadership.

We're capacity-limited by design: We work with a maximum of 12 - 15 clients at any time. This ensures quality and models the sustainable approach we teach.

Meet Krista Darrell
Founder, Verus Vita Advisory

I've spent 15+ years working with founders and CEOs, and I've seen the same pattern over and over: leaders who are succeeding externally but struggling internally. Hitting every goal but feeling stretched too thin. Making it work through sheer force of will.

I created Verus Vita Advisory because I believe there's a better way to lead.

My background:

15+ years in leadership development and executive coaching
National Board Certified Health & Wellness Coach (NBC-HWC)
Certified Executive Coach
Deep experience working directly with C-suite executives and senior leaders

What I believe:

Executive well-being isn't about meditation and work-life balance (though those can help). It's about strategic clarity, sustainable capacity, and reducing the weight you carry so you can lead at a high level long-term.

Most executive coaches help you optimize performance. I help you sustain the performer.

That's executive wellbeing.

Why Verus Vita?

Verus Vita means "True Life" in Latin.

We chose this name because true success isn't just about hitting your numbers. It's about leading in a way that's sustainable, intentional, and aligned with who you actually are—not just what your role demands.

We help you close the gap between external success and internal sustainability.

Our Philosophy

We believe:

Sustainability is strategic, not soft. Building capacity to sustain your leadership is as important as building a strategy to drive results.

Clarity reduces weight. Most executive overwhelm comes from lack of strategic clarity—not lack of time or productivity hacks.

You can't outsource your well-being. No amount of external success compensates for internal unsustainability. At some point, something breaks.

Leadership should be sustainable. You shouldn't have to sacrifice everything else to lead well. It's possible to lead at a high level without losing yourself in the process.

Who We Work With

We work exclusively with C-suite executives and senior leaders (VP+) in established organizations across Finance, Technology, Legal, Consulting, and Professional services.

We're the right fit if:

You're hitting your goals but can't sustain how you're doing it
You're operating reactively instead of strategically
You want to lead at a high level without sacrificing everything else
You're ready to invest in building sustainable leadership practices

We're not the right fit if:

You're looking for tactical productivity coaching
You want someone to tell you to work harder or do more
You're not ready to examine how you're working, just what you're working on

Ready to Start?

Explore our offerings:

Executive Strategy & Clarity Intensive - 6-week focused engagement ($1,800)

Executive Clarity Coaching - 3 or 6-month coaching programs (launching spring 2026)

Strategy Reset Session - Single 60-minute coaching call ($500)

Or schedule a brief strategy call to explore which option might be the right fit:

Schedule a Strategy Call